Performance Athletes


Lifestyle performance coaching tailored to individual athletes to enable them to manage their dual career.


Lifestyle coaching will support athletes to get the most out of their sporting career and education whilst equipping them to manage their wellbeing.


Applied Potential’s Clare Cowen has worked with athletes from different sports; athletics, basketball, hockey, squash, weightlifting and diving.

Matthew Malton

It was an absolute pleasure to work with Clare. She helped me reflect on time management whilst at university, between academic and sporting commitments, as well as other pressures such as career goals. She brought clarity and direction to my academic, sporting and career ambitions. All in all, I couldn’t recommend Clare enough. She is a delight to work with, and was always on the end of the phone to support me with my ambitions with little texts to ask how training was etc. Thank you, Clare. Matthew Malton (Graduate, Sheffield)